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New NPD report shows most males use personal care.
February 8, 2012
By: TOM BRANNA
Editor
According to a new study, Men’s Grooming Consumer Report conducted by The NPD Group, Inc., over 9 in 10 men (ages 18+) are using some sort of grooming product today*, which can include facial and body skin care, shaving, hair care and fragrance. However, only one quarter of men are currently using facial skincare products such as facial cleansers and moisturizers, lip and eye products, and anti-aging treatments. The men’s facial skin care market has grown 11% in dollar sales in 2011, compared...
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